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Our story

Like you, we love our pets and care about what they eat.

That’s why we created Hey Diddle Diddle — to provide food that makes your pet feel as good as it tastes. With over 50 years’ experience of creating nutritious pet food under our belt, we worked hard to cook up recipes that pets would love using ingredients that we’d eat ourselves.

We are an honest bunch and our ethos is to create excellent quality pet food that will prolong your pet’s health and wellbeing.

Our promise

Our promise is simple.

Every day we strive to offer you and your cat or dog everything they need in their food. We’re dedicated to producing a quality and nutritious product you can trust, with 100% complete nutrition so you can rest assured your pet is getting everything they need all in one meal.

Complete and balanced nutrition in flavours we know they will love.

Our products

Real ingredients make a real difference.

A nourishing menu of delicious meals your pet will love, with simple, hearty flavours that taste great.

We know you care about what goes into your pet’s food as much as we do, so you won’t find anything artificial in our food – just the healthiest, freshest ingredients sourced responsibly and cooked to perfection.

“We have peace of mind that we are raising our dogs on a natural and healthy diet.”
Joe, Bristol
“I have five cats in total and one is an old lady who is normally a fussy diva, but she absolutely loved it.”
Amiee, Preston
“It's the first cat food that actually smelt like proper cooked chicken when I opened it!”
Diane, Liverpool